Harnessing the Promotional Power of a Freebie

There are 101 ways to promote any business these days, both on and offline. While some of the newer methods - social media marketing, blogging etc. - are often the ones that people talk about most older promotional methods should not be completely overlooked either. And one of the oldest - giving away a product or service for free - can still be one of the most effective promotional methods of all...

When is The Right Time for a Company to Go Public?

There will often come a point in young business' existence that its principals begin to think about taking their company public. Often they are considering doing so as a way to gain some extra capital or in some cases simply some (perceived) extra visibility and or credibility. But the act of 'going public' is far more complicated than many people imagine. When is the Right Time to Go Public? The...

Is Email Marketing Still Effective in Today's Business World?

In far less than a decade the marketing landscape has changed completely for businesses both large and small. Online marketing has slowly taken over from offline techniques and, over the last few years especially the focus for many has been on SMM - social media marketing. So much so that some people, especially small business owners, have moved away from the tried and true practice of email marke...

The Importance of Social Media Marketing for Any Business

It has taken several years for everyone to catch on, but in 2014 almost every business owner understands that social media marketing is an essential part of any marketing and brand building campaign, whatever their business actually does or however large or small it is. That having been said, there are still a number of big misconceptions out there that can derail a social media marketing plan and...

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Making Ideas Work! is a blog about business, technology and everything related with Internet. We are just glad to be able to help out in any way that we can